The Accor Group, world leader in the hotel industry and present through more than 400 hotels in India, the Middle East, Africa and Turkey, is expanding its network following the signing of a double project: A Novotel hotel and the first African “Novotel-Living” – both located in Conakry, Republic of Guinea.
Ideally located in the Business Center of Conakry near the embassies, the ministries district and the presidential palace, the Novotel and the Novotel Living will thus offer easy access to the main arteries of the Guinean capital and to its main centers of interest.
Within the framework of this double project, Accor is joining forces with KAKANDE-IMMO: a real estate subsidiary of the GUICOPRES Group, whose Chairman and CEO is Mr. Kerfalla Camara, better known in his country under the name of KPC.
Founded in 1998, GUICOPRES very quickly became one of the country’s leading private companies in terms of turnover and jobs created, through its four main subsidiaries: Guicopres BTP, Kakande-Immo, Guico-Multiservices GMI (Société import / export and distribution) and Nalou-Transit (Transit company).
Kakande-Immo – already very dynamic in the real estate development market – is thus taking a new strategic direction with these two projects and the ambition to become in the near future a major player in hotel development in Guinea.
“I am very happy to have reached an agreement with the Accor Group for the management of our future” Novotel Hotel “&” Novotel-Living “; this after fruitful negotiations which will now allow us to move forward together on a perfectly marked ground for the realization of these two very beautiful projects – including the Novotel-Living specializing in long hotel stays and which will thus be the first establishment opened by the Group. Accor in Africa under this original brand.
At the same time, I would like to congratulate and thank my partner on the Novotel-Living project – Ms. Hadja Gnouma Traoré – because it is with her confidence that I was able to finalize the negotiations with Accor; and that Africa’s 1st Novotel-Living establishment will soon open in Kaloum: in the heart of Conakry.
Regarding the Novotel hotel – a direct partnership of Kakandé-Immo and the Accor Group – I am proud to have been able to integrate a vast International Conference Center with several meeting rooms of all sizes, which will certainly help boost the attractiveness of the destination-Guinea. Business tourism is indeed an economic development opportunity for Conakry, which will thus be able to improve its competitive position compared to other capitals in the sub-region. ”
Statement by Mr. Kerfalla CAMARA – KPC during the signing ceremony at Sofitel Downtown Dubai on 11/28/21.
Novotel Living – one of Accor’s “long stay” brands – was developed to meet the needs of customers looking for long-term accommodation. Thus, customers looking for the comforts of home, while benefiting from the services of a quality hotel should be satisfied with the offer of the Novotel Living; while the Novotel Conakry will offer an additional hotel accommodation option for business and leisure trips to Conakry and Guinea more generally.
“We are pleased to see the Novotel brand re-enter the Guinean market,” said Mr. Mark Willis, CEO of Accor India, Middle East, Africa and Turkey.
“This project not only marks the introduction of the first Novotel Living in Africa, but it also reflects the Group’s commitment to repositioning Conakry in the geography of business in West Africa, through two very fine achievements under the Novotel brand and Novotel-Living Apart-hotels in Conakry ”.
The Novotel and the Novotel-Living are intended to accommodate a complementary clientele of business travelers, government delegations hosting Guinea, as well as a leisure clientele.
The Novotel-Living, with its 80 “keys” divided between studios of 35 m² and 2-room apartments of 75 m² will be the 1st apart-hotel in Conakry operated by an international hotel group. It will be part of a harmonious whole comprising luxury boutiques, a food court, a panoramic restaurant, a fitness & SPA, office spaces and private residential lofts …
While the 120-room Novotel Conakry will benefit from a privileged location by the sea, with shops all around the hotel; it will also have a “roof-top” lounge, a swimming pool, a fitness & SPA and an International Conference Center of more than 1,500 square meters, with plenary and meeting rooms. -commissions, which will make it the ideal hotel for residential seminars in the capital.
Accor currently operates 156 properties (26,598 keys) in Africa, and 84 more (17,739 keys) are under construction.
Accor is a world leader in the hotel industry, present in 110 countries, with more than 5,200 hotels and 10,000 restaurants and bars. The group deploys an integrated hotel ecosystem among the most diversified in the sector, thanks to more than 40 brands associating in particular luxury and high-end brands, mid-range and economic offers, exclusive lifestyle concepts, venues and entertainment venues. entertainment, clubs, restaurants and bars, private residences, shared accommodation, concierge services and co-working spaces. Accor’s undisputed leadership in Lifestyle, one of the fastest growing categories in the sector, is driven by Ennismore, a creative hospitality player with an international portfolio of brands all created by visionary entrepreneurs, meaningful and passionate. Accor thus has a portfolio of incomparable brands, led by more than 260,000 employees around the world. More than 68 million members benefit from the group’s comprehensive loyalty program, ALL – Accor Live Limitless – the everyday lifestyle companion, which provides access to a wide range of benefits, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is committed to taking concrete action in terms of ethics and professional integrity, responsible tourism, sustainable development, solidarity commitment, diversity and inclusion. Founded in 1967, Accor SA, whose head office is located in France, is a company listed on Euronext Paris.